An ontology of consumers as distributed networks: a question of cause and effect.
| Autor: | Preece, Chloe1 (AUTHOR) p.rojasgaviria@bham.ac.uk, Rojas Gaviria, Pilar2 (AUTHOR) |
|---|---|
| Zdroj: | Journal of Marketing Management. Jun2024, Vol. 40 Issue 7/8, p628-634. 7p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|