Influence of human values on impulse buying behavior: A gender analysis.
| Autor: | Aparecida Cunha, Michele1 michele.cunha@ufu.br, Silva Rosa, Arthur Antonio1, Borges Fernandes, Renato2, Alcântara Fagundes, André Francisco1, do Amaral Moretti, Sergio Luiz3 |
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| Zdroj: | RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie. 2024, Vol. 25 Issue 3, p1-28. 28p. |
| Databáze: | Business Source Ultimate |
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