Rethinking the elderly consumers' motivational shifts: the roles of time perception and goal orientation.
| Autor: | Kim, Jihern1 (AUTHOR), Min, Dongwon2 (AUTHOR) dwmin@dankook.ac.kr, Lee, Eunkyung3 (AUTHOR) |
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| Zdroj: | International Journal of Advertising. Jul2024, Vol. 43 Issue 5, p874-903. 30p. |
| Databáze: | Business Source Ultimate |
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