How many eggs in how many baskets? National versus regional diversification strategies and export success.

Autor: Oliveira, João S.1 (AUTHOR) joao.oliveira@essex.ac.uk, Cadogan, John W.2,3 (AUTHOR), Gnizy, Itzhak4 (AUTHOR), Abdul-Talib, Asmat-Nizam5 (AUTHOR)
Zdroj: Journal of Strategic Marketing. May2024, Vol. 32 Issue 3, p251-265. 15p.
Databáze: Business Source Ultimate