Familiarity, Sensationalism, and Forward Referencing in Celebrity Clickbait: Effects on Curiosity and Click Intention.
| Autor: | Hanson, Cynthia B.1 chanson@highpoint.edu |
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| Zdroj: | Atlantic Marketing Journal. 2024, Vol. 13 Issue 1, p1-9. 9p. |
| Databáze: | Business Source Ultimate |
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