Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness.
| Autor: | Song, Sanga1 (AUTHOR) ss103@iu.edu, Wu, Juanjuan2 (AUTHOR) |
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| Zdroj: | Journal of Marketing Management. Aug2024, Vol. 40 Issue 9/10, p743-771. 29p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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