Marketing unhealthy brands – an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption.
| Autor: | J. Greenland, Steven1 (AUTHOR) steven.greenland@cdu.edu.au, Gill, Robert2 (AUTHOR), Moss, Simon3 (AUTHOR), Low, David1 (AUTHOR) |
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| Zdroj: | Journal of Strategic Marketing. Apr2024, Vol. 32 Issue 2, p187-202. 16p. |
| Databáze: | Business Source Ultimate |
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