Drivers and Moderators of Direct Selling Business Outcomes: Why I Participate Affects How I Perform.

Autor: Coughlan, Anne T.1 a-coughlan@kellogg.northwestern.edu, Gerke, Michael2 m.gerke@unimuenster.de, Krafft, Manfred3 m.krafft@uni-muenster.de
Zdroj: Marketing ZFP - Journal of Research & Management. 2024 1st Quarter, Vol. 46 Issue 1, p4-19. 16p.
Databáze: Business Source Ultimate