Drivers and Moderators of Direct Selling Business Outcomes: Why I Participate Affects How I Perform.
Autor: | Coughlan, Anne T.1 a-coughlan@kellogg.northwestern.edu, Gerke, Michael2 m.gerke@unimuenster.de, Krafft, Manfred3 m.krafft@uni-muenster.de |
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Zdroj: | Marketing ZFP - Journal of Research & Management. 2024 1st Quarter, Vol. 46 Issue 1, p4-19. 16p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |