A step change in marketing communication education - the next urgent steps for research.
| Autor: | Kerr, Gayle1 (AUTHOR) gf.kerr@qut.edu.au, Lings, Ian2 (AUTHOR), Kitchen, Philip J.3 (AUTHOR) |
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| Zdroj: | Journal of Marketing Communications. Mar2024, Vol. 30 Issue 2, p152-165. 14p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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