Brand Image and Behavioural Intentions: Mediating Role of Brand Equity and Brand Trust in the Herbal Industry.
| Autor: | Oppong, Peter Kwasi1 peteroppong72@gmail.com, Owusu, Joseph1 josephowusu87@yahoo.com, Ansah, Wilberforce Owusu1 woansah@gmail.com, Mensah, John2 jmjohnmensah@gmail.com |
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| Zdroj: | African Journal of Business & Economic Research. Dec2023, Vol. 18 Issue 4, p191-212. 22p. |
| Databáze: | Business Source Ultimate |
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