Celebrities in Marketing: A Bibliometric Approach to Analyzing Celebrity Endorsement Strategies.
| Autor: | Shafie, Nani Ilyana1 nani.ilyana@uitm.edu.my, Rahman, Nurul Hayani Abd1, Harun, Rabitah1, Ismail, Shaira1 |
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| Zdroj: | Global Business & Management Research. 2023 Special Issue, Vol. 15, p1-12. 12p. |
| Databáze: | Business Source Ultimate |
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