Effect of Big Data Analytics on Performance and Consumer Loyalty of Manufacturing Industries: An Empirical Research.

Autor: Mishra, Bibhu Prasad1 (AUTHOR), Biswal, Bibhuti Bhusan1 (AUTHOR), Behera, Ajay Kumar2 (AUTHOR) mail2ajaybehera@yahoo.co.in, Das, Harish Chandra1 (AUTHOR)
Zdroj: Journal of Industrial Integration & Management. Sep2023, Vol. 8 Issue 3, p341-366. 26p.
Databáze: Business Source Ultimate
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