Word-Of-Mouth and Willingness to Pay (WTP) Price Premium: Mediating Role of Herbal Brand Credibility and Brand Trust in Ghana.
| Autor: | Oppong, Peter Kwasi1 (AUTHOR) peteroppong72@gmail.com, Oppong Mensah, Nicholas2 (AUTHOR), Berko, Daniel2 (AUTHOR) |
|---|---|
| Zdroj: | Journal of African Business. Nov2023, p1-18. 18p. 2 Illustrations, 7 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|