Indigenous Research Methods to Build an Uncontested Space for Marketing Insight.

Autor: Chan, Kaye1 (AUTHOR) kaye.chan@uts.edu.au, Khamis, Susie1 (AUTHOR), Taylor, Maureen1 (AUTHOR), Waller, David1 (AUTHOR)
Zdroj: International Journal of Market Research. Nov2023, Vol. 65 Issue 6, p796-811. 16p.
Databáze: Business Source Ultimate
Nepřihlášeným uživatelům se plný text nezobrazuje