Direct Response Advertising as an Element in the Promotional Mix.
| Autor: | Self, Donald R.1, Ingram, Jerry J.2,3, McCullin, Robin S.4, McKinney, Roger5 |
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| Zdroj: | Journal of Direct Marketing. Winter1987, Vol. 1 Issue 1, p50-56. 7p. 3 Diagrams, 3 Charts. |
| Databáze: | Business Source Ultimate |
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