NEUROMARKETING STUDY: THE EFFECT OF JINGLE ON CONSUMER BEHAVIOR.
| Autor: | Fauzi, Hilman1 hilmanfauzitsp@telkomuniversity.ac.id, Rizqullah, Rafif1 rafifr08@gmail.com, Ariyanti, Maya1 ariyanti@telkomuniversity.ac.id, H., Ivy Anindhita1 ivyanindhita@student.telkomuniversity.ac.id |
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| Zdroj: | ASEAN Marketing Journal. Dec2022, Vol. 14 Issue 2, p197-210. 14p. |
| Databáze: | Business Source Ultimate |
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