Customer Satisfaction and Willingness to Pay More: Mediating Effects of Perceived Herbal Quality and Brand Trust in Ghana.
| Autor: | Oppong, Peter Kwasi1 peteroppong72@gmail.com, Owusu-Ansah, Wilberforce1 woansah@gmail.com, Owusu, Joseph1 josephowusu87@yahoo.com |
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| Zdroj: | Journal of Business & Management. Jul2023, Vol. 29 Issue 1, p57-79. 23p. |
| Databáze: | Business Source Ultimate |
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