Marketing in Times of Uncertainty: INVESTIGATING FIRMS' RESPONSE STRATEGIES AND RESPONSE TIME DURING A WAR CRISIS.
| Autor: | Xiang Fang1 xiang.fang@okstate.edu, Zhiyong Yang2, Kam Fung So, Kevin1, Yingying Shao3, Zhuofan Zhang4, Fang Yu-Buck, Grace5 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p794-797. 4p. |
| Databáze: | Business Source Ultimate |
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