Digital and Social Media Marketing: HOW SOCIAL MEDIA INCREASES ACHIEVEMENT AND CONFORMITY VALUES: A PARADIGM SHIFT IN OUR SOCIETIES.
| Autor: | Uysal, Ertugrul1 ertugrul.uysal@unine.ch, Alavi, Sascha2, Bezençon, Valéry1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2023, Vol. 34, p562-564. 3p. |
| Databáze: | Business Source Ultimate |
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