The Successfully Reposition of a Beer Brand Applying Strategic Planning and Transmedia Communication: The Case of Estrella Damm.
| Autor: | Alvarez-Ruiz, Antón1, Castro Patiño, Celia1,2 |
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| Zdroj: | Journal of Marketing Development & Competitiveness. 2023, Vol. 17 Issue 1, p13-32. 20p. |
| Databáze: | Business Source Ultimate |
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