I WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS' MISCONCEPTIONS OF THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES.

Autor: He, Yang1 (AUTHOR) yang.he@belmont.edu, Alexander, Joe F.1 (AUTHOR), Nikolov, Atanas2 (AUTHOR), Chen, Rui Aray3 (AUTHOR)
Zdroj: Marketing Education Review. Fall2023, Vol. 33 Issue 3, p178-189. 12p. 2 Diagrams, 3 Charts, 2 Graphs.
Databáze: Business Source Ultimate
Nepřihlášeným uživatelům se plný text nezobrazuje