Great Expectations: Consumer-Brand Relationships and their Influence on the Organizational Outcomes of Brand Transgressions.
| Autor: | Viscomi, Sabrina1 sabry.viscomi@gmail.com |
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| Zdroj: | Atlantic Marketing Journal. Winter2023, Vol. 12 Issue 1, p1-32. 32p. |
| Databáze: | Business Source Ultimate |
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