Assessing the Impact and Effectiveness of Stadium Advertising on Sport Spectators at Division I Institutions.
| Autor: | Stotlar, David K.1, Johnson, David A.2 |
|---|---|
| Zdroj: | Journal of Sport Management. Jul1989, Vol. 3 Issue 2, p90-102. 13p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|