Applying the SOBC Paradigm to Reinterpret the Online Grocery Shopping Experience for the Senior Population.

Autor: Shukla, Mahima1 (AUTHOR), Misra, Richa2 (AUTHOR), Mahajan, Renuka2 (AUTHOR) renuka.mahajan@jaipuria.ac.in, Gupta, Rahul3 (AUTHOR)
Zdroj: Journal of Food Products Marketing. May2023, Vol. 29 Issue 4, p115-137. 23p.
Databáze: Business Source Ultimate
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