The Use of Brand and Masculinity Archetypes in Analysing Consumer Engagement in Advertising.
| Autor: | Kreicbergs, Toms1 toms.kreicbergs@rtu.lv, Ščeulovs, Deniss1 deniss.sceulovs@rtu.lv |
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| Zdroj: | Trends: Economics & Management / Trendy: Ekonomiky a Managementu. 2022, Vol. 16 Issue 40, p21-38. 18p. |
| Databáze: | Business Source Ultimate |
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