Cognitive drivers of brand love and store brand loyalty: lessons for retailers in a developing country setting.
| Autor: | Alić, Adi1 (AUTHOR), Mujkic, Alisa1 (AUTHOR) alisa.mujkic@efsa.unsa.ba |
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| Zdroj: | International Review of Retail, Distribution & Consumer Research. May2023, Vol. 33 Issue 2, p134-154. 21p. |
| Databáze: | Business Source Ultimate |
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