AN EMPIRICAL MODEL OF ANTECEDENTS OF MARKETING INFORMATION TECHNOLOGY (MARTECH) ADOPTION.
| Autor: | Vegheș, Călin-Petrică1 calin.veghes@mk.ase.ro, Orzan, Mihai-Cristian1 mihai.orzan@ase.ro, Chivu, Raluca-Giorgiana2 raluca.chivu@mk.ase.ro, Popa, Ionuț-Claudiu2 claudiu.popa@mk.ase.ro, Ciocodeică, David-Florin1 david.ciocodeica@mk.ase.ro, Orzan, Anca-Olguța3 olguta@gmail.com |
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| Zdroj: | Economic Computation & Economic Cybernetics Studies & Research. 2023, Vol. 57 Issue 1, p137-152. 16p. |
| Databáze: | Business Source Ultimate |
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