Empathy toward Social Media Advertisements: The Moderating Role of Ad Intrusiveness.
| Autor: | Arora, Nilesh1 (AUTHOR), Rana, Meghna2 (AUTHOR), Prashar, Sanjeev3 (AUTHOR) |
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| Zdroj: | Journal of Promotion Management. May2023, Vol. 29 Issue 4, p535-568. 34p. 1 Diagram, 6 Charts. |
| Databáze: | Business Source Ultimate |
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