Formal Professionalization of early-stage Social Media "Influencers"—attitudinal Drivers and Their Relation to Personality Traits.
| Autor: | Kolo, Castulus1 (AUTHOR) c.kolo@macromedia.de, Haumer, Florian1 (AUTHOR), Roth, Alexander1 (AUTHOR) |
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| Zdroj: | JMM: The International Journal on Media Management. Jul-Sep2022, Vol. 24 Issue 3, p137-163. 27p. 2 Diagrams, 2 Charts, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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