The Social Influence in Celebrity Endorsed Promotions: Revisiting the Consumer Perspective.
| Autor: | Purohit, Sonal1 (AUTHOR), Arora, Nilesh1 (AUTHOR) |
|---|---|
| Zdroj: | Journal of Promotion Management. Nov2022, Vol. 28 Issue 8, p1257-1279. 23p. 1 Diagram, 4 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|