Why Am I Getting This Ad? How the Degree of Targeting Disclosures and Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online Privacy Behaviors.

Autor: Binder, Alice1 (AUTHOR), Stubenvoll, Marlis1 (AUTHOR), Hirsch, Melanie1 (AUTHOR), Matthes, Jörg1 (AUTHOR)
Zdroj: Journal of Advertising. Apr/May2022, Vol. 51 Issue 2, p206-222. 17p. 2 Diagrams, 1 Chart.
Databáze: Business Source Ultimate
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