Ad Agency Leadership in the US, UK, and Australia: A Mixed-Method Analysis of Effective Attributes and Styles.

Autor: Patwardhan, Padmini1 (AUTHOR) patwardhanp@winthrop.edu, Kerr, Gayle2 (AUTHOR), Patwardhan, Hemant1 (AUTHOR), Kelly, Louise2 (AUTHOR), Habib, Sabrina3 (AUTHOR), Mortimer, Kathleen4 (AUTHOR), Laurie, Sally4 (AUTHOR)
Zdroj: Journal of Advertising. Apr/May2022, Vol. 51 Issue 2, p223-239. 17p. 2 Black and White Photographs, 1 Diagram, 7 Charts.
Databáze: Business Source Ultimate
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