Research: When Praising the Competition Benefits Your Brand.
Autor: | Du, Katherine M., Cutright, Keisha M., Zhou, Lingrui |
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Zdroj: | Harvard Business School Cases. Mar 01, 2022, p1-779. 779p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Du, Katherine M., Cutright, Keisha M., Zhou, Lingrui |
---|---|
Zdroj: | Harvard Business School Cases. Mar 01, 2022, p1-779. 779p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |