The Indian Premier League: The creation and management of a global sports branding phenomenon.
| Autor: | Sinha, Jay I., Chitturi, Ravindra, Contractor, Sunil H. |
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| Zdroj: | Journal of Brand Strategy. Spring2022, Vol. 10 Issue 4, p360-376. 17p. |
| Databáze: | Business Source Ultimate |
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