How Should I Know? Codifying Brand Practices in Service Encounters.
| Autor: | Luri, Ignacio1, Schau, Hope2, Akaka, Melissa3 |
|---|---|
| Zdroj: | Advances in Consumer Research. 2021, Vol. 49, p542-542. 1p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Luri, Ignacio1, Schau, Hope2, Akaka, Melissa3 |
|---|---|
| Zdroj: | Advances in Consumer Research. 2021, Vol. 49, p542-542. 1p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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