BUILDING BRAND TRUST BY CHOOSING THE RIGHT LOCATION: WHEN THE BUSINESS HEADQUARTERS SITE INFLUENCES CLIENTS' TRUST IN A BRAND.
| Autor: | Munaier, Christian Gomes-e-Souza1 munaier@usp.br, Rocha, Rodolfo Rodrigues1 rodolfo.rocha@usp.br, Portes, Jerônimo Henrique2 jeronimo.portes@bol.com.br |
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| Zdroj: | REMark: Revista Brasileira de Marketing. jan-mar2022, Vol. 21 Issue 1, p88-108. 44p. |
| Databáze: | Business Source Ultimate |
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