Pushed into a crowd: Repositioning costs, resources, and competition in the RTE cereal industry.
| Autor: | Hou, Young1 (AUTHOR), Yao, Dennis2 (AUTHOR) dyao@hbs.edu |
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| Zdroj: | Strategic Management Journal (John Wiley & Sons, Inc.). Jan2022, Vol. 43 Issue 1, p3-29. 27p. 7 Charts, 5 Graphs. |
| Databáze: | Business Source Ultimate |
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