The Fresh Start Mindset: A Cross-National Investigation and Implications for Environmentally Friendly Global Brands.
| Autor: | Strizhakova, Yuliya1 ystrizha@rutgers.edu, Coulter, Robin A.2 ystrizha@rutgers.edu, Price, Linda L.3 lprice13@uwyo.edu |
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| Zdroj: | Journal of International Marketing. Dec2021, Vol. 29 Issue 4, p45-61. 17p. 1 Diagram, 9 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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