Investigating the effectiveness of simplified labels for safe use communication: The case of household detergents.

Autor: Geuens, Maggie1 (AUTHOR), Byrne, Dominic2 (AUTHOR) dominic.byrne@aise.eu, Boeije, Geert3 (AUTHOR), Peeters, Virginie4 (AUTHOR), Vandecasteele, Bert5 (AUTHOR)
Zdroj: International Journal of Consumer Studies. Nov2021, Vol. 45 Issue 6, p1410-1424. 15p. 1 Diagram, 6 Charts, 3 Graphs.
Databáze: Business Source Ultimate