SUPERLATIVES AND SCOPE OF IMPROVEMENT IN ONLINE RECOMMENDATIONS: BREATH OF LIFE OR A KISS OF DEATH?

Autor: Aggarwal, Rohit1 rohit.aggarwal@eccles.utah.edu, Midha, Vishal2 vmidha@illinoisstate.edu, Sullivan, Nicholas3 nsullivan2@udayton.edu
Zdroj: MIS Quarterly. Sep2021, Vol. 45 Issue 3, p1411-1432. 22p. 1 Diagram, 10 Charts, 2 Graphs.
Databáze: Business Source Ultimate