Analyzing proprietary, private label, and non-brands in fresh produce purchases.
| Autor: | Anesbury, Zachary William1 (AUTHOR) Zachary.Anesbury@marketingscience.info, Jürkenbeck, Kristin2 (AUTHOR), Bogomolov, Timofei3 (AUTHOR), Bogomolova, Svetlana1 (AUTHOR) |
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| Zdroj: | International Journal of Market Research. Sep2021, Vol. 63 Issue 5, p597-619. 23p. 11 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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