BENEFITS AND THREATS OF NEUROMARKETING: 2 THEORETICAL BACKGROUND AND PRACTICAL USE.
| Autor: | ANTONIAK, Marcin1 marcin.antoniak@phd.ue.poznan.pl |
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| Zdroj: | Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2020, Issue 148, p9-25. 17p. |
| Databáze: | Business Source Ultimate |
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