EXPLORING CUSTOMER-CENTRIC MARKETING CAPABILITIES, TRUST, SATISFACTION, AND RETENTION IN RETAIL BUSINESS.

Autor: Sharma, Bodh Raj1 drbodhsharma@gmail.com, Sharma, Aditi2 sharma.aditi7016@gmail.com
Zdroj: Journal of Commerce & Accounting Research. 2021, Vol. 10 Issue 3, p13-24. 12p.
Databáze: Business Source Ultimate