Superimposed Text Size and Contrast Effects in DTC TV Advertising: Which Presentation Format Is Best For Rx Drug Messaging to Consumers?
| Autor: | PAQUIN, RYAN S.1 rpaquin@rti.org, O'DONOGHUE, AMIE C.2 amie.Odonoghue@fda.hhs.gov, KELLY, BRIDGET J.1 bkelly@rti.org, BETTS, KEVIN R.2 Kevin.Betts@fda.hhs.gov, JOHNSON, MIHAELA1 mjohnson@rti.org, DAVIS, CHRISTINE N.1 cdavis@rti.org, JORDAN, ALYSSA1 ajordan@rti.org, WILLIAMS, PEYTON1 pwilliams@rti.org |
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| Zdroj: | Journal of Advertising Research. Jun2021, Vol. 61 Issue 2, p178-191. 14p. |
| Databáze: | Business Source Ultimate |
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