From Actions to Impressions:Cognitive Attribution Theory and the Formation of Corporate Reputation.
Autor: | Sjovall, Andrea M.1, Talk, Andrew C.2 |
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Zdroj: | Corporate Reputation Review. Fall2004, Vol. 7 Issue 3, p269-281. 13p. 3 Diagrams. |
Databáze: | Business Source Ultimate |
Externí odkaz: |