Digitalized Interactive Platforms: Turning Goods and Services into Retail Co-Creation Experiences.
| Autor: | Ramaswamy, Venkat1 venkatr@umich.edu, Ozcan, Kerimcan2 kerimcan.ozcan@gmail.com |
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| Zdroj: | NIM Marketing Intelligence Review. 2019, Vol. 11 Issue 1, p18-23. 6p. 2 Illustrations. |
| Databáze: | Business Source Ultimate |
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