Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers.
| Autor: | Sun, Tao1, Horn, Marty2, Merritt, Dennis3 |
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| Zdroj: | Journal of Consumer Marketing. 2004, Vol. 21 Issue 5, p318-331. 14p. |
| Databáze: | Business Source Ultimate |
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