Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers.
Autor: | Sun, Tao1, Horn, Marty2, Merritt, Dennis3 |
---|---|
Zdroj: | Journal of Consumer Marketing. 2004, Vol. 21 Issue 5, p318-331. 14p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |