Manipulating impressions in the 'ME' culture: A study of millennial consumers.
| Autor: | Pandey, Aparna1 aparna.pandey@somaiya.edu, Chopra, Anjali1 anjali.chopra@somaiya.edu, Karve, Shailaja1 shailaja@somaiya.edu |
|---|---|
| Zdroj: | Journal of Customer Behaviour. Spring2020, Vol. 19 Issue 1, p51-72. 22p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|