A COMPARATIVE STUDY OF LOW-LEVEL MANAGEMENT'S ATTITUDE TO MARKETING AND INNOVATIONS IN THE LUXURY FASHION INDUSTRY: PRO - OR ANTI-CSR?

Autor: R. K., MacGregor1 radkamacgregor@yahoo.com, W., Sroka2 WSroka@wsb.edu.pl, R., MacGregor Pelikánová3 robertkmacgregor@yahoo.com
Zdroj: Polish Journal of Management Studies. 2020, Vol. 21 Issue 2, p240-255. 16p.
Databáze: Business Source Ultimate